After you’ve done your market analysis, it’s time to connect with your audience and make sure the content you’re showing is the right content. These tools will help you optimize and analyze your content to give you more visibility and better results.
- Google Analytics
Ideal for: Analyzing web traffic and user behavior.
Cost: Free
With Google Analytics you have an infinite amount of data at your fingertips and it is the most complete free analysis tool available. Connect it to your web pages, blog, social media channels and monitor web traffic, user behavior and website performance.
Features:
Detailed results on traffic sources, paid vs organic traffic results, acquisitions and referrals.
Comparable data segments so you can see what’s working and what isn’t
Ecommerce conversion information to help you increase your sales
Analysis of how visitors move through the website.
Disadvantages:
Unrecognizable traffic sources and some cookie settings can distort reporting
With so much data, it’s important to know what you really need.
You may need help from a webmaster to help you set up the Google Analytics tracking code
Data on keyword search results is already provided through Google Analytics, so you’ll need to connect Google Search Console to have everything in one place
- SEMrush
Ideal for: General SEO and SERP ranking.
Cost: Limited free plan, 7-day free trial and paid trial starting at $100 per month.
SEMrush is one of the best content marketing tools to optimize your website and boost your SEO. It is an all-in-one tool: audits, social media management, competitor and keyword analysis.
Features:
It has a wide range of features to manage your content performance
Identifies spammy backlinks and other toxic elements that can hurt your SERP ranking.
Blog posts and video tutorials help you learn more about using the platform
Disadvantages:
Not the most intuitive software
Doesn’t allow you two logins at the same time, so if two accounts are logged in at the same time, one will be banned
- InLinks
Ideal for: Website optimization
Cost: Free trial and pay-per-use
InLinks improves your website’s internal links to help both visitors and search engines find what they need. Use InLinks to keep your website visitors engaged with your content for longer and help search engines identify your relevant topics. You will boost your SEO and SERP rankings and increase your visibility.
Features:
Manual and automated options for link recommendation.
Improves semantic compression by having context for your content
Provides reports with the topics that visitors engage with the most
Can filter by country or region and language
Disadvantages:
Costs can be unpredictable as you pay per use, it works on credits
Takes time to learn how the results work and what works best for you
- SurferSEO
Ideal for: SEO on Page
Cost: Payment from $49 per month
SurferSEO is a content optimization tool that is used for SEO on Page and improves search engine results page (SERP) rankings. Surfer analyzes your content based on its 5 main functions:
SERP Analyzer: Information about the content that performs best and ranks higher.
Content Editor: Optimize content in real time as you type
Keyword Research: Keyword and search analysis to improve your rankings
SEO Audit: Detailed suggestions for content optimization
Keyword Surfer: Chrome extension for keyword research and search volume.
Functions:
Offers a complete and comprehensive content analysis
Easy to use and visually pleasing interface with various view options
Keyword Surfer Chrome extension can be used as a free tool.
Disadvantages:
No free or trial plan
Paid plans have monthly limits on content editor and audit usage
Keyword search option is underdeveloped
Although all the tools in this section will improve the quality of your content, each has its own function with differential value. Think about your budget and your objectives to know which one is perfect for you.
